Your photos,
found instantly.
Metadata in seconds.
MetaMagic generates IPTC/XMP keywords, titles and captions with advanced vision AI — then puts them where you work. Use the Capture One plugin on Windows, the Lightroom Classic plugin, the standalone Windows app, or the browser. Same AI, same account, same credits.
No credit card. No subscription. 20 free generations on signup.
One AI engine.
Your choice of workflow.
MetaMagic is no longer a Lightroom-only product. Work directly in Capture One or Lightroom Classic, tag files with the Windows app, or use the browser.
Generate metadata from selected photos in Capture One and write standard XMP/IPTC back into the Capture One workflow. Windows is available now; macOS is coming soon.
- AI title, description and up to 50 keywords
- GPS reverse geocoding and IPTC location
- Color Tag and optional star Rating workflows
- IPTC Creator, Contact, Rights and Status fields
- Labels, landmarks, faces, OCR, safety and dominant colors
- Capture One-specific web Control Center
- Automatic metadata reload
- Protected Windows package

The established integrated Lightroom Classic workflow, with catalog metadata, AI classification, Collections, Metadata Review and Batch Review.
- Writes into the Lightroom catalog
- Title, caption, keywords and IPTC location
- Special AI Instructions and Metadata Review
- AI Collections and structured visual metadata
- Batch Review for stock-agency workflows
- Windows and macOS

Tag photos in your own folders without requiring Lightroom or Capture One. Standard IPTC/XMP keeps the metadata portable across professional photo software.
- Edits files in place
- Works with any IPTC-compatible editor
- Drag & drop photos and folders
- GPS reverse geocoding
- Unlimited batch processing
- Auto-updates
Three steps.
Zero friction.
Choose the workflow that fits your editor. No API keys and no subscription required.
More than keywords.
Metadata that fits the editor.
Lightroom and Capture One keep their own strengths. MetaMagic uses the features each application exposes instead of forcing one workflow onto both.
Built for serious
photographers.
Generate useful metadata at scale while preserving the professional IPTC/XMP fields your archive and clients already understand.
Built for every
photography workflow.
Capture One, Lightroom, standalone Windows workflows, archives and stock-agency delivery all use the same MetaMagic account.
One metadata engine.
Not one locked workflow.
The value is the metadata, not the application you happen to use today. MetaMagic keeps AI generation on one backend while each client handles the fields and workflow features its editor actually supports.
Move from Lightroom to Capture One, use both, or work directly on files: your account and credits stay the same.
Watch MetaMagic
tag photos with AI.
The AI engine is shared across workflows; the final write-back follows the editor you choose.
Everything you need
to get started.
Start tagging smarter.
20 photos, on us.
Try MetaMagic in the workflow you already use — Capture One, Lightroom Classic, Windows or the browser.