AI Metadata for Photographers

Your photos,
found instantly.
Metadata in seconds.

MetaMagic uses OpenAI vision AI to generate IPTC keywords, titles and captions in seconds. Use it as a Lightroom Classic plugin — or directly in the browser, no installation needed.

Start Free — 20 Photos ✦ Try Web App ▶ Watch Demo

No credit card. No subscription. 20 free generations on signup.

MetaMagic — Lightroom Classic
Selected Photo
DSC_4821.NEF — Rome, Pantheon at sunset
Generated Title
Pantheon Facade at Golden Hour, Rome Italy
AI Keywords
pantheonromeitaly architecturehistoricgolden hour columnsancienttravel landmarkstoneclassical
Caption
The ancient Pantheon facade bathed in warm afternoon light, Rome, Italy.
✦ Generating… 47/200
20Free Generations
∞Batch Size
~3sPer Photo
OpenAILatest Vision Models
Two ways to use MetaMagic

One AI engine.
Two workflows.

Same OpenAI vision AI, same credits, same quality — choose the workflow that fits you best.

🔌
Lightroom Classic Plugin
MetaMagic Plugin

Integrates directly into Lightroom Classic. Metadata is written into your catalog with no export and no copy-paste. Process a single photo or your entire shoot without ever leaving Lightroom.

  • Writes directly into LR catalog — title, caption, keywords
  • IPTC Location fields from GPS (city, state, country)
  • Unlimited batch processing in one go
  • Editorial IPTC mode — AP / Reuters format
  • GPS reverse geocoding with rural area support
  • Auto-updates — always the latest version
  • Mac & Windows
🌐
Browser — No Install
MetaMagic Web

Works in any browser with no installation needed. Upload photos, generate metadata, then export ready-to-upload CSV files for 12 stock agencies or download JPGs with EXIF embedded.

  • Works in any browser — no installation
  • Export CSV for 12 agencies — Shutterstock, Adobe Stock, Getty, Alamy, Pond5 and more
  • Download JPG with EXIF metadata embedded
  • Export XMP sidecar files
  • Photos resized locally — originals never uploaded
  • Batch selection, inline editor, dark/light mode
  • Same account and credits as the plugin
✦ One account, shared credits. Register once and use MetaMagic in Lightroom, in the browser — or both. Credits never expire.
How it works

Three steps.
Zero friction.

From install to first generated keywords in under five minutes. No API keys to configure, no accounts to manage.

01
📦
Install or Open
Download MetaMagic and add it to Lightroom Classic via the Plugin Manager — or open metamagicplugin.com/app in any browser. No API keys, no configuration.
02
🖼️
Select Your Photos
Pick one image or an entire batch. In Lightroom, open MetaMagic from Plug-in Extras. In the browser, drag and drop your photos or select a whole folder.
03
✦
Get Metadata Instantly
Keywords, titles and captions generated in seconds. Written directly into Lightroom — or exported as CSV for Shutterstock, Adobe Stock, Getty, Alamy and more.
🔒 RAW files never leave your computer — only a 1000px preview is sent | 🚫 MetaMagic never stores your images | ✅ OpenAI API policy: your data is not used for AI training
Core Features

Built for serious
stock photographers.

Every detail is designed around the real workflow of photographers who work with large catalogs and tight deadlines.

⚡
Unlimited Batch Processing
Select your entire shoot and generate consistent metadata for every image in one go. MetaMagic queues and processes automatically.
No hard limit on batch size
📍
GPS & EXIF Context-Aware
When GPS data is present, MetaMagic enriches keywords and captions with accurate location context — including rural areas and nature reserves.
Automatic location detection
🗞️
Editorial & Stock Modes
Switch between editorial mode (IPTC news format with date and author notes) and standard mode optimized for microstock agencies.
Getty · Shutterstock · Alamy
🎛️
Full Output Control
Control keyword count, title length, caption date format (AP / EU / ISO / custom) and overwrite behavior. Set it once — consistent forever.
Your rules, your workflow
See all features →
Why MetaMagic

OpenAI's latest vision AI.
Not a cheaper shortcut.

Other tools use basic classifiers that see "bird", "flower", "car". MetaMagic uses OpenAI's vision AI — the most advanced image understanding available. It recognizes specific species, rare subjects, and fine details that generic AI simply misses.

A Great Blue Heron is not just a "bird". An Ophrys apifera is not just a "flower". A 1967 Ford Mustang is not just a "car". MetaMagic reads your image the way an expert would — and writes keywords that actually help buyers find your photos.

Compare for free →
MetaMagic
Others
OpenAI vision model
✔ Yes
✗ No
Species & subject recognition
✔ Animals, plants, objects
Generic labels only
Location-aware keywords
✔ Yes
Partial
Title + Caption + Keywords
✔ Yes
Partial
Editorial IPTC mode
✔ Yes
✗ No
Lightroom Classic plugin
✔ Yes
✗ No
Web app — no install needed
✔ Yes
✗ No
No subscription required
✔ Yes
Mixed
From the Community

Photographers are already using it.

★★★★★
"Generated keywords are accurate and useful — often even identifying the location and feature from landmarks. Pretty impressive."
— Verified user, Adobe Community Forum
★★★★★
"The author is remarkably responsive. Already considering the feature I requested. This is the kind of support big plugins don't give you."
— Stock photographer, Adobe Community Forum
See It In Action

Watch MetaMagic
work in Lightroom.

A real workflow demo — from selecting photos to metadata written directly into IPTC fields inside Lightroom Classic.

Explore MetaMagic

Everything you need
to get started.

⚡
All Features
Batch processing, GPS-aware keywords, IPTC output, editorial mode — see the full feature set.
💳
Pricing & Credits
Pay-as-you-go credits that never expire. No subscription. Compare plans and see how we stack up.
📦
Download & Install
Step-by-step installation guide for Mac and Windows. Up and running in under two minutes.
🌐
Web App
No installation needed. Upload photos in the browser, generate metadata, export CSV for 12 agencies.
Get Started

Start tagging smarter.
20 photos, on us.

No credit card. No subscription. Try OpenAI vision AI on your own catalog — plugin or web app, completely free.

Register & Get 20 Free Generations ✦ Open Web App

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