Your photos,
found instantly.
Metadata in seconds.
MetaMagic generates IPTC keywords, titles and captions with advanced vision AI — and writes them straight into your photos. Use the Windows desktop app with any editor, or the Lightroom Classic plugin. Same AI, same credits.
No credit card. No subscription. 20 free generations on signup.
One AI engine.
Your choice of workflow.
The same advanced vision AI, the same credits, the same quality. Pick the desktop app for any editor — or the plugin if you live in Lightroom.
A standalone Windows app that tags your photos in your own folders, in place — no upload, no download, no ZIP to unpack. Works with any editor that reads IPTC — Capture One, Photo Mechanic, Bridge, ON1, digiKam and more. No Lightroom required.
- Edits files in place — no upload, no download
- Works with Capture One, Photo Mechanic, Bridge, ON1
- Drag & drop photos or whole folders
- GPS reverse-geocoding → city, state, country
- Unlimited batch processing
- Auto-updates — always the latest version
- Originals never leave your computer
Integrates directly into Lightroom Classic. Metadata is written into your catalog with no export and no copy-paste. Process a single photo or an entire shoot without ever leaving Lightroom.
- Writes directly into your LR catalog
- Title, caption, keywords + IPTC location from GPS
- Unlimited batch processing in one go
- Editorial IPTC mode — AP / Reuters format
- GPS reverse geocoding with rural support
- Auto-updates inside Lightroom
- Mac & Windows
Three steps.
Zero friction.
From install to first generated keywords in under five minutes. No API keys to configure, no accounts to manage.
Built for serious
photographers.
Every detail is designed around the real workflow of photographers who work with large catalogs and tight deadlines — whatever software they use.
Built for every
photography workflow.
However you work — Windows, Lightroom, Capture One, or straight to a stock agency — there's a MetaMagic workflow built for you.
State-of-the-art vision AI.
Not a cheaper shortcut.
Other tools use basic classifiers that see "bird", "flower", "car". MetaMagic uses state-of-the-art vision AI — the most advanced image understanding available. It recognizes specific species, rare subjects, and fine details that generic AI simply misses.
A Great Blue Heron is not just a "bird". An Ophrys apifera is not just a "flower". A 1967 Ford Mustang is not just a "car". MetaMagic reads your image the way an expert would — and writes keywords that actually help buyers find your photos.
Photographers are already using it.
Watch MetaMagic
tag photos with AI.
A real workflow demo — from selecting photos to metadata written directly into IPTC fields.
Everything you need
to get started.
Start tagging smarter.
20 photos, on us.
No credit card. No subscription. Try state-of-the-art vision AI on your own photos — Windows app, Lightroom plugin or web app, completely free.
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