AI Photo Metadata · Capture One · Lightroom · Windows

Your photos,
found instantly.
Metadata in seconds.

MetaMagic generates IPTC/XMP keywords, titles and captions with advanced vision AI — then puts them where you work. Use the Capture One plugin on Windows, the Lightroom Classic plugin, the standalone Windows app, or the browser. Same AI, same account, same credits.

Capture One Windows availableCapture One macOS coming soon

No credit card. No subscription. 20 free generations on signup.

MetaMagic — AI Metadata
Generated Title
Colosseum at Golden Hour, Rome Italy
AI Keywords
colosseumromeitalyroman architecturelandmarkgolden hour
Caption
The Colosseum in Rome glows in warm golden-hour light, with location-aware IPTC metadata ready for your editing workflow.
20Free Generations
Batch Size
4Ways to Work
IPTC/XMPIndustry Standard
Three native workflows + Web App

One AI engine.
Your choice of workflow.

MetaMagic is no longer a Lightroom-only product. Work directly in Capture One or Lightroom Classic, tag files with the Windows app, or use the browser.

Capture One logo
Capture One Plugin · New
MetaMagic for Capture One

Generate metadata from selected photos in Capture One and write standard XMP/IPTC back into the Capture One workflow. Windows is available now; macOS is coming soon.

  • AI title, description and up to 50 keywords
  • GPS reverse geocoding and IPTC location
  • Color Tag and optional star Rating workflows
  • IPTC Creator, Contact, Rights and Status fields
  • Labels, landmarks, faces, OCR, safety and dominant colors
  • Capture One-specific web Control Center
  • Automatic metadata reload
  • Protected Windows package
Lightroom Classic Plugin
MetaMagic for Lightroom

The established integrated Lightroom Classic workflow, with catalog metadata, AI classification, Collections, Metadata Review and Batch Review.

  • Writes into the Lightroom catalog
  • Title, caption, keywords and IPTC location
  • Special AI Instructions and Metadata Review
  • AI Collections and structured visual metadata
  • Batch Review for stock-agency workflows
  • Windows and macOS
Windows Desktop App
MetaMagic Desktop

Tag photos in your own folders without requiring Lightroom or Capture One. Standard IPTC/XMP keeps the metadata portable across professional photo software.

  • Edits files in place
  • Works with any IPTC-compatible editor
  • Drag & drop photos and folders
  • GPS reverse geocoding
  • Unlimited batch processing
  • Auto-updates
One account, shared credits. Register once and use MetaMagic in Capture One, Lightroom Classic, Windows or the browser. Credits never expire. Try the Web App →
How it works

Three steps.
Zero friction.

Choose the workflow that fits your editor. No API keys and no subscription required.

01
📦
Install or Open
Install the Capture One or Lightroom plugin, open MetaMagic Desktop on Windows, or use the web app.
02
🖼️
Select Photos
Choose one photo or a batch. MetaMagic analyzes a preview while your original file remains in your workflow.
03
Get Metadata
Titles, captions, keywords, location and supported workflow metadata are written back where the selected integration can use them.
Integrated plugins

More than keywords.
Metadata that fits the editor.

Lightroom and Capture One keep their own strengths. MetaMagic uses the features each application exposes instead of forcing one workflow onto both.

Structured AI Metadata
Labels, landmarks, locations, logos, faces, OCR, safety and dominant colors can be stored separately from your normal IPTC fields.
Lightroom + Capture One
Lightroom Collections
The Lightroom plugin can build MetaMagic AI Collections because Lightroom exposes catalog collection APIs.
Lightroom-specific
Capture One Color Tags
The Capture One plugin can apply workflow Color Tags, optional star ratings and detailed IPTC Contact/Status fields through XMP.
Capture One-specific
Core Features

Built for serious
photographers.

Generate useful metadata at scale while preserving the professional IPTC/XMP fields your archive and clients already understand.

Batch Processing
Process one photo or a whole shoot with consistent output and account-level settings.
Fast, repeatable workflow
📍
GPS & Location
Use embedded GPS to reverse-geocode city, state, country and ISO country code for supported workflows.
IPTC location context
🗞️
Editorial & Stock
Generate metadata for archive, editorial and stock workflows, with configurable language and output lengths.
Professional metadata
🎛️
Control Centers
Lightroom and Capture One use separate Control Center settings, so editor-specific options do not overwrite each other.
Independent settings
Solutions

Built for every
photography workflow.

Capture One, Lightroom, standalone Windows workflows, archives and stock-agency delivery all use the same MetaMagic account.

Capture One AI Metadata
A dedicated Capture One plugin for Windows with AI metadata, GPS location, Color Tags, Rating and professional IPTC fields.
Windows now · macOS coming soonCapture One plugin →
🔌
Lightroom AI Keywords
Generate and review AI metadata directly inside Lightroom Classic, including Lightroom-specific AI Collections.
Windows + macOSLightroom plugin →
🪟
Metadata Generator for Windows
A standalone app that writes IPTC/XMP into files for any compatible editor.
Desktop · drag & dropWindows metadata generator →
📸
Stock Photo Keywording
AI keywords, titles and captions for Shutterstock, Adobe Stock, Getty, Alamy and other agency workflows.
Stock + editorialStock photo keywording →
Why MetaMagic

One metadata engine.
Not one locked workflow.

The value is the metadata, not the application you happen to use today. MetaMagic keeps AI generation on one backend while each client handles the fields and workflow features its editor actually supports.

Move from Lightroom to Capture One, use both, or work directly on files: your account and credits stay the same.

MetaMagic
Workflow
Capture One plugin
✔ Windows
macOS coming soon
Lightroom Classic plugin
✔ Yes
Windows + macOS
Standalone metadata app
✔ Yes
Windows
Web app
✔ Yes
Browser
Shared credits
✔ One account
All MetaMagic clients
See It In Action

Watch MetaMagic
tag photos with AI.

The AI engine is shared across workflows; the final write-back follows the editor you choose.

Explore MetaMagic

Everything you need
to get started.

Capture One Plugin
See supported Capture One metadata fields, Windows installation, Control Center options and macOS status.
Explore Capture One →
💳
Pricing & Credits
Pay-as-you-go credits shared across supported MetaMagic workflows.
View pricing →
Get Started

Start tagging smarter.
20 photos, on us.

Try MetaMagic in the workflow you already use — Capture One, Lightroom Classic, Windows or the browser.

Start Free — 20 PhotosCapture One Plugin