AI Photo Metadata · Windows & Lightroom

Your photos,
found instantly.
Metadata in seconds.

MetaMagic generates IPTC keywords, titles and captions with advanced vision AI in seconds — and writes them straight into your photos, so they're found instantly. Use the Windows desktop app with any editor, or the Lightroom Classic plugin. Same AI, same credits.

MetaMagic for Windows For Lightroom Classic ▶ Watch Demo

No credit card. No subscription. 20 free generations on signup.

MetaMagic Desktop — Windows
Selected Photo
Preview of the Colosseum at golden hour in Rome
IMG_2048.CR3 — Rome, Colosseum at golden hour
Generated Title
Colosseum at Golden Hour, Rome Italy
AI Keywords
colosseumromeitaly ancient romeroman architectureamphitheatre historic landmarkunesco heritagearches golden hourtravelmonument
Caption
The Colosseum in Rome glows in warm golden-hour light, highlighting its iconic arches and ancient Roman stonework in the heart of Italy.
✦ Generating… 47/200
20Free Generations
∞Batch Size
~2sPer Photo
IPTCWorks Everywhere
Two ways to use MetaMagic

One AI engine.
Your choice of workflow.

The same advanced vision AI, the same credits, the same quality. Choose the Lightroom Classic plugin for a fully integrated catalog workflow — or the Windows app for any editor.

Lightroom Classic Plugin
MetaMagic for Lightroom

Integrates directly into Lightroom Classic. Metadata is written into your catalog with no export and no copy-paste. Process a single photo or an entire shoot without ever leaving Lightroom.

  • Writes directly into your LR catalog
  • Title, caption, keywords + IPTC location from GPS
  • Native languages — separate title/caption and keywords
  • Special AI Instructions — subject focus, style, client rules
  • Metadata Review — edit, keep, merge or replace
  • Batch Review Preview — audit, bulk-fix and prepare agency CSVs
  • Regenerate one photo in Review with custom guidance
  • Unlimited batch processing in one go
  • Editorial IPTC mode — AP / Reuters format
  • GPS reverse geocoding with rural support
  • Auto-updates inside Lightroom
  • Mac & Windows
Windows Desktop App
MetaMagic Desktop

A standalone Windows app that tags your photos in your own folders, in place — no upload, no download, no ZIP to unpack. Works with any editor that reads IPTC — Capture One, Photo Mechanic, Bridge, ON1, digiKam and more. No Lightroom required.

  • Edits files in place — no upload, no download
  • Works with Capture One, Photo Mechanic, Bridge, ON1
  • Drag & drop photos or whole folders
  • GPS reverse-geocoding → city, state, country
  • Unlimited batch processing
  • Auto-updates — always the latest version
  • Originals never leave your computer
New in 1.6.0.0 · Preview

Batch Review for Lightroom Classic

Audit a whole Lightroom selection against 13 agency rule profiles, fix metadata photo by photo or in bulk, organise status Collections and prepare optional verified CSV files for supported stock agencies.

Preview access currently has no separate fee. Manual review and CSV tools use no credits; AI keyword corrections use MetaMagic credits. Batch Review is planned to become a separately paid feature after Preview; final access, features and pricing will be announced before that change.

Explore Batch Review →
✦ One account, shared credits. Register once and use MetaMagic on Windows, in Lightroom, or in the browser. Credits never expire. Try the Web App →
Works with: Adobe Lightroom Classic Capture One Photo Mechanic Adobe Bridge ON1 Photo RAW digiKam XnView …any IPTC-compatible tool
How it works

Three steps.
Zero friction.

From install to first generated keywords in under five minutes. No API keys to configure, no accounts to manage.

01
📦
Install or Open
Download the Windows app and run it — no install wizard, no API keys. Or add the plugin to Lightroom Classic via the Plugin Manager. Prefer the browser? Open the web app.
02
🖼️
Select Your Photos
Drag & drop a single image or a whole folder into the desktop app, or open MetaMagic from Plug-in Extras inside Lightroom. Batch size is unlimited.
03
✦
Get Metadata Instantly
Keywords, titles and captions in seconds — written straight into your files (IPTC/XMP) or into Lightroom. Then edit in Capture One, submit to Shutterstock, do whatever's next.
🔒 RAW files never leave your computer — only a small preview is sent | 🚫 MetaMagic never stores your images | ✅ Your data is never used for AI training
Core Features

Built for serious
photographers.

Every detail is designed around the real workflow of photographers who work with large catalogs and tight deadlines — whatever software they use.

⚡
Unlimited Batch Processing
Select your entire shoot and generate consistent metadata for every image in one go. MetaMagic queues and processes automatically.
No hard limit on batch size
📍
GPS & EXIF Context-Aware
When GPS data is present, MetaMagic enriches keywords and captions with accurate location context — including rural areas and nature reserves.
Automatic location detection
🗞️
Editorial & Stock Modes
Switch between editorial mode (IPTC news format with date and author notes) and standard mode optimized for microstock agencies.
Getty · Shutterstock · Alamy
🎛️
Full Output Control
Control keyword count, title length, caption date format (AP / EU / ISO / custom) and overwrite behavior. Set it once — consistent forever.
Your rules, your workflow
✎
Special AI Instructions
Add your own guidance without replacing MetaMagic's built-in prompt. Request keywords in another language, prioritize a subject, ask for scientific names, or follow client-specific terminology.
Example: “Generate all keywords in Italian”
◫
Metadata Review
Review generated metadata before it is written to Lightroom. Keep current values, use MetaMagic, merge or replace keywords, and edit the generated result when needed.
Fast · conflicts only · review everything
See all features →
Solutions

Built for every
photography workflow.

However you work — Windows, Lightroom, Capture One, or straight to a stock agency — there's a MetaMagic workflow built for you.

🪟
Metadata Generator for Windows
A standalone Windows app that tags your photos with AI and writes IPTC straight into the files — for any editor.
Windows app · drag & drop · IPTC Windows metadata generator →
🔌
Lightroom AI Keywords
Generate AI keywords directly inside Lightroom Classic. Written into your catalog, no export or copy-paste required.
Plugin · GPS · Editorial mode Lightroom AI keywording →
🗂️
Organize Your Photo Collection
Make years of untagged photos searchable. AI keywords and captions turn a chaotic library into a collection you can actually find things in.
Searchable · keyworded · sorted Organize photos with AI →
📸
Stock Photo Keywording
Built for photographers selling on Shutterstock, Adobe Stock, Getty and more. AI keywords that match what stock buyers actually search.
13 rule profiles · 7 verified CSVs Stock photo keywording →
📋
IPTC Metadata Generator
Generate complete IPTC metadata — keywords, title, caption, location — written directly into your image files. Compatible with every professional tool.
IPTC Standard · XMP · EXIF IPTC metadata generator →
🎨
Capture One Metadata
No native AI keywording in Capture One? Tag your files with MetaMagic first — the IPTC fields show up right inside Capture One.
Capture One · IPTC · no plugin needed Metadata for Capture One →
Why MetaMagic

State-of-the-art vision AI.
Not a cheaper shortcut.

Other tools use basic classifiers that see "bird", "flower", "car". MetaMagic uses state-of-the-art vision AI — the most advanced image understanding available. It recognizes specific species, rare subjects, and fine details that generic AI simply misses.

A Great Blue Heron is not just a "bird". An Ophrys apifera is not just a "flower". A 1967 Ford Mustang is not just a "car". MetaMagic reads your image the way an expert would — and writes keywords that actually help buyers find your photos.

Compare for free →
MetaMagic
Others
State-of-the-art vision AI
✔ Yes
✗ No
Species & subject recognition
✔ Animals, plants, objects
Generic labels only
Location-aware keywords
✔ Yes
Partial
Title + Caption + Keywords
✔ Yes
Partial
Windows app — works with any editor
✔ Yes
✗ No
Lightroom Classic plugin
✔ Yes
✗ No
Writes IPTC into original files
✔ Yes
Partial
No subscription required
✔ Yes
Mixed
From the Community

Photographers are already using it.

★★★★★
"Generated keywords are accurate and useful — often even identifying the location and feature from landmarks. Pretty impressive."
— Verified user, Adobe Community Forum
★★★★★
"The author is remarkably responsive. Already considering the feature I requested. This is the kind of support big plugins don't give you."
— Stock photographer, Adobe Community Forum
See It In Action

Watch MetaMagic
tag photos with AI.

A real workflow demo — from selecting photos to metadata written directly into IPTC fields.

Explore MetaMagic

Everything you need
to get started.

💳
Pricing & Credits
Pay-as-you-go credits that never expire. No subscription. Compare plans.
View credit pricing →
🌐
Web App
No installation needed. Generate metadata in the browser and download metadata-rich photos or export files for your workflow.
Open the MetaMagic Web App →
Get Started

Start tagging smarter.
20 photos, on us.

No credit card. No subscription. Try state-of-the-art vision AI on your own photos — Windows app, Lightroom plugin or web app, completely free.

Start Free — 20 Photos Windows Metadata App

Already registered? Buy more credits →