Stop keywording photos by hand.
AI metadata in seconds.
MetaMagic writes keywords, titles, captions and IPTC/XMP metadata for your photos in seconds — right inside Lightroom Classic on Windows and Mac. You choose how many keywords, review the results, and stay in control.
Not on Lightroom? MetaMagic also works with Capture One, as a Windows app and in the browser.
Lightroom Summit 2026
Jared Platt, Lightroom educator, uses MetaMagic live in the Lightroom Summit 2026 VIP Q&A. Recorded in June 2026 — MetaMagic has improved a lot since.
From photo to searchable metadata.
Without the repetitive work.
MetaMagic is built for photographers who would rather spend time shooting and editing than typing the same metadata fields over and over.
AI reads the image
Advanced vision AI identifies subjects, landmarks, visible text and useful visual context. When GPS is available, MetaMagic can also use location information to improve the result.
Useful metadata is created
Generate relevant keywords, a searchable title, a natural caption and professional IPTC/XMP fields in seconds instead of entering them manually.
Metadata goes back to your workflow
Use the result in Capture One, Lightroom Classic, image files, archives and stock-agency workflows without repetitive copy and paste.
Not just tags.
Complete photo metadata.
One MetaMagic generation can fill the information that photographers normally have to research, write and organize field by field.
Title: —
Caption: —
Keywords: —
Historic Pantheon facade illuminated by warm evening light in Rome, Italy.
pantheon rome italy architecture historic travel landmark golden hour
Three steps.
Then keep editing.
No API keys to configure and no subscription required.
Built around
real metadata workflows.
“You'll get better keywords out of MetaMagic than you will get visual searches out of Lightroom… I think it's worth having that plugin.”
No subscription lock-in.
Start with free generations. If MetaMagic saves you time, buy pay-as-you-go credits that never expire.
Also for Capture One,
Windows and the browser.
Same AI engine, same account, same credits. Pick the integration that matches your workflow.
Capture One Plugin
Generate metadata from selected Capture One images and bring standard XMP/IPTC information back into your Capture One workflow.
- Titles, descriptions and up to 50 keywords
- GPS and IPTC location metadata
- Color Tags and optional star Ratings
- Creator, Contact, Rights and Status fields
- Dedicated Capture One Control Center
MetaMagic Desktop
Tag files directly in your folders and use the resulting IPTC/XMP metadata with any compatible professional photo editor.
- No Lightroom or Capture One required
- Works on photos and folders
- Writes portable IPTC/XMP metadata
- GPS reverse geocoding
- Unlimited batch size
Prefer not to install anything? Open the MetaMagic Web App →
Built for Capture One, Lightroom
and professional IPTC workflows.
MetaMagic is an AI photo metadata generator for photographers who need faster keywording without giving up professional metadata standards. It can create AI keywords, titles and captions for individual images or larger batches, while keeping the result useful inside real photography software rather than locking it into a separate database.
For Capture One users, the Windows plugin brings AI metadata generation into the Capture One workflow and supports standard XMP/IPTC information, GPS location fields, Color Tags, optional star Ratings and professional IPTC contact or rights fields. For Lightroom Classic users, MetaMagic works directly with the Lightroom catalog and adds Lightroom-specific tools such as AI Collections, Metadata Review and Batch Review.
The standalone Windows app is useful when you want to write IPTC/XMP metadata directly into photo files and keep it portable between applications such as Capture One, Lightroom, Photo Mechanic, Adobe Bridge and other IPTC-compatible tools. Stock and editorial photographers can also use MetaMagic to speed up repetitive keywording and prepare more consistent titles, descriptions and searchable metadata for agency workflows.
Auto-keyword stock photos
in Lightroom Classic.
See the workflow from photo selection to generated keywords, title, caption and metadata.
Before you try
MetaMagic.
See what MetaMagic generates
from your own photos.
20 free generations. No credit card, no subscription and no commitment.
Start Free — 20 GenerationsMetaMagic uses standard IPTC Photo Metadata and XMP fields for portable professional metadata.