About MetaMagic

An AI plug-in for Lightroom Classic that helps generate keywords, titles and captions directly in IPTC fields — also in batch.

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About MetaMagic Plugin

MetaMagic integrates with Lightroom Classic to automate metadata creation using AI, helping you keep IPTC data clean and consistent across large sets.

Our Mission

We want to reduce the time photographers spend on manual tagging. MetaMagic writes metadata directly into your Lightroom Classic fields, so you can focus on editing and delivery while keeping a coherent keyword strategy.

What is MetaMagic?

A Lightroom Classic plug-in that uses AI to suggest and write relevant keywords, titles and captions into IPTC fields. It works on single images or in batches and can leverage available EXIF/GPS context.

Why Use MetaMagic?

  • Save time with AI-assisted metadata and batch processing.
  • Improve discoverability with consistent, relevant keywords.
  • Generate captions and titles directly in IPTC — no copy & paste.
  • Use GPS/EXIF context when available for better relevance.
  • Keep a cleaner, more uniform metadata structure across portfolios.

Meet the Team

MetaMagic is built by photographers and developers who care about practical, time-saving tools for real-world workflows.

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