About

Built by photographers,
for photographers.

MetaMagic started as a personal tool to solve a real problem: metadata is time-consuming, inconsistent, and boring. AI changed that.

The Problem

Metadata is the
bottleneck nobody talks about.

If you shoot stock or editorial photography, you know the feeling: the shoot is done, the editing is done — and then you're staring at 300 photos that all need keywords, titles, and captions. Manually. Consistently. Correctly.

MetaMagic was built to eliminate that bottleneck. Using GPT-4 Vision AI — the most capable image understanding model available — it generates all three IPTC fields in seconds, directly inside Lightroom Classic. No switching apps, no copy & paste, no inconsistency.

Our Mission

Less time
tagging. More time shooting.

We want photographers to spend their time on the work that matters — not on repetitive metadata entry. MetaMagic handles the tagging so you can focus on shooting, editing, and delivering.

We're a small team that cares deeply about the tool we're building. When you contact support, you talk to the person who built it. When you request a feature, it gets considered seriously.

What MetaMagic does

In plain terms.

🤖
AI that actually understands images
MetaMagic uses GPT-4 Vision — not a basic classifier. It reads context, identifies landmarks, understands mood, and writes natural-language output.
📋
Written directly into Lightroom
Keywords, titles, and captions are written into your Lightroom Classic IPTC fields instantly. Nothing leaves your catalog workflow.
⚡
Works at scale
Process a single test photo or your entire shoot. MetaMagic queues and processes automatically — consistent output across every image.

Try MetaMagic
on your own photos.

20 free generations, no credit card, no subscription. See the difference in your own catalog.

Register Free

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