The Problem

Manual keywording
is killing your workflow.

A serious stock photographer can spend 30 seconds to 2 minutes per photo writing keywords. On a 500-photo shoot, that's 4 to 16 hours of repetitive work before you can even submit to agencies. Most photographers either rush it and lose sales — or skip it entirely.

AI-powered keywording solves this. MetaMagic reads each image with OpenAI's vision AI — the same technology behind GPT-4 — and writes professional IPTC keywords in seconds. Not generic tags. Specific, accurate, sale-driving keywords.

Lightroom Classic — IPTC Metadata
Title
Pantheon Facade at Golden Hour, Rome Italy
Keywords (50)
pantheonromeitalyarchitecturehistoricgolden hourcolumnsancienttravellandmarkstoneclassicalempireroman
Caption
The ancient Pantheon facade bathed in warm afternoon light, Rome, Italy.
✦ Generating 47/200

How it works

From install to first keywords
in under 5 minutes.

01
📦
Install the plugin
Download the MetaMagic plugin and add it to Lightroom Classic via the Plugin Manager. No API keys, no configuration.
02
🖼️
Select your photos
Pick a single photo or your entire shoot. Open MetaMagic from File → Plug-in Extras → Generate Metadata.
03
Keywords written automatically
AI keywords, title and caption appear directly in your Lightroom IPTC fields. Edit, export, submit.
Built for Lightroom

Made for serious
photo catalogs.

Every detail designed around the way real photographers work in Lightroom Classic.

📍

GPS-aware keywords

When GPS data is present, MetaMagic enriches keywords and captions with accurate location context — city, region, country — even in rural areas.

EXIF + Reverse geocoding

Unlimited batch processing

Process 10 photos or 10,000 — no hard limit. MetaMagic queues and writes IPTC metadata directly into your catalog in one go.

Background processing
🗞️

Editorial IPTC mode

Toggle Editorial mode for AP / Reuters caption format — "CITY, COUNTRY — DATE: description." Ready for Getty and editorial agencies.

Microstock + Editorial
🎛️

Full output control

Choose keyword count (5–50), title length, caption date format, and overwrite behavior. Group AI keywords under a parent for clean organization.

Configurable presets
🔄

Auto-updates

MetaMagic checks for updates every time you run it. New features and AI improvements arrive automatically — no manual reinstall needed.

Always up to date
🔒

Your originals stay local

Only a 1000px preview is sent to OpenAI for analysis. RAW files never leave your computer. Originals are never stored on our servers.

Privacy first

Manual vs AI

How much time
are you really losing?

Task
Manual keywording
MetaMagic
Time per photo
30 seconds – 2 min
~3 seconds
Time for 200-photo shoot
1.5 – 6 hours
~10 minutes
Keyword quality
Depends on energy
Consistent, AI-driven
Species & landmark recognition
Requires expert eye
Automatic
Location context
Manual lookup
From GPS, automatic
Title & caption
Extra time required
Generated with keywords
Frequently asked

Common questions about
AI keywording in Lightroom.

Yes. MetaMagic is fully compatible with Adobe Lightroom Classic on both macOS and Windows. It uses the standard Lightroom Plugin SDK and writes IPTC metadata directly into your catalog like any native Lightroom feature.
Yes. MetaMagic supports all RAW formats that Lightroom Classic supports — DNG, CR2, CR3, NEF, NRW, ARW, SR2, RAF, ORF, RW2, PEF, MOS, ERF, 3FR, IIQ — plus JPEG, TIFF, PSD and PNG. A 1000px preview is generated locally for AI analysis; your original RAW never leaves your computer.
MetaMagic uses OpenAI's latest vision model — the same technology powering GPT-4. It recognizes specific species (e.g. "Great Blue Heron" instead of "bird"), landmarks (e.g. "Pantheon, Rome" from a single photo), and fine details that generic AI taggers miss. For stock and editorial photography, this means keywords that buyers actually search for.
Only if you choose to. In the plugin settings you can toggle "Overwrite existing keywords" on or off. By default, MetaMagic preserves your existing keywords and adds new ones alongside. You can also group AI keywords under a parent keyword (e.g. "MetaMagic") to keep them separate from your manual tags.
Pay-as-you-go credits, no subscription. 20 free generations on signup. Larger packs start at $10. Credits never expire and work for both the Lightroom plugin and the web app — one account, shared balance.
Yes. The Lightroom plugin writes IPTC keywords directly into your catalog — Shutterstock, Adobe Stock, Alamy, Getty and other agencies read them automatically from the embedded metadata when you upload. The web app also exports ready-to-upload CSV files for 12 stock agencies.

Get Started

Try AI keywording
on your own catalog.

20 free generations on signup. No credit card, no subscription. Plugin + Web App included.