IPTC keyword generator,
powered by AI.
MetaMagic writes complete IPTC metadata — keywords, title, caption, location, copyright — directly into your image files. Compatible with Adobe Lightroom, Photoshop, Bridge, and every major stock agency.
What is IPTC
and why it matters.
IPTC (International Press Telecommunications Council) is the global metadata standard for photos. It's how keywords, titles, captions, copyright info and location data are embedded directly into image files. Every professional tool reads IPTC — Adobe Lightroom, Photoshop, Bridge, every stock agency, every news organization. Without proper IPTC metadata, your photos are invisible to search engines, content management systems, and stock buyers.
Searchability
IPTC keywords are how images get found inside agencies, databases, and digital asset management systems. No keywords = no search results = no sales.
Editorial standards
News agencies (AP, Reuters, Getty) require IPTC caption format with location, date and credit line. Editorial mode in MetaMagic produces this format automatically.
Copyright protection
Author, copyright and contact info embedded in IPTC travel with the file — even if it's reposted, copied or shared. Proper IPTC is your digital signature.
Every field, automatically
and accurately.
Fields generated by AI
- Title — descriptive headline (configurable length, 3–10 words)
- Keywords — up to 50 specific, sale-driving tags per photo
- Caption / Description — full sentence describing the image
- Editorial caption — AP/Reuters format with location and date
Fields populated from EXIF
- City, State, Country — from GPS reverse geocoding
- Sub-location — landmark or area name when available
- Date created — from EXIF capture date
- Author / Copyright — from your preferences
Plugin or browser.
Same IPTC output.
Lightroom Classic Plugin
Writes IPTC metadata directly into your Lightroom catalog. No export step, no copy-paste. Title, caption, keywords, city, state, country — all populated in IPTC fields ready to be embedded on export.
Plugin details →Browser Web App
Upload photos in the browser, generate IPTC metadata, then download JPGs with metadata embedded directly into the file — or export XMP sidecar files for RAW workflows. No installation needed.
Open Web App →Works everywhere
IPTC is read.
MetaMagic follows the official IPTC Photo Metadata Standard. Your metadata is readable by every professional tool and stock agency on the market.
Lightroom Classic · Lightroom Cloud · Photoshop · Bridge · Camera Raw
Shutterstock · Adobe Stock · Getty · Alamy · Pond5 · Depositphotos · 7 more
Capture One · PhotoMechanic · Photo Mechanic Plus · digiKam · Daminion
Generate complete IPTC metadata
in seconds.
Try MetaMagic free — 20 photos on signup, no credit card required.