Features
Everything you need
to tag smarter.
MetaMagic is purpose-built for photographers who work with large catalogs. Here's what's inside.
Core
AI-powered metadata
written directly into Lightroom.
OpenAI Vision AI
MetaMagic uses OpenAI's latest vision model — not a basic image classifier. It understands context, mood, location, and subject in the same way a human expert would.
State-of-the-art accuracy
Specific Subject Recognition
Goes far beyond generic labels. MetaMagic identifies animal species, plant varieties, rare objects, architectural details, vehicle models, instruments — anything specific your photo contains. A Great Blue Heron, not just "bird". An Ophrys apifera, not just "flower". Keywords that buyers actually search for.
Wildlife · Botany · Architecture · Collectibles
Unlimited Batch Processing
Select any number of photos in the Lightroom Library and generate metadata for all of them in one run. MetaMagic processes the queue automatically, no babysitting required. Recommended batch: up to 100 for best performance.
No hard limit
Keywords + Title + Caption
MetaMagic writes all three IPTC fields in a single pass — relevant keywords, a descriptive title, and a natural-language caption — directly into your Lightroom catalog. No copy & paste.
All 3 IPTC fields at once
GPS & EXIF Context-Aware
When GPS coordinates are present in your file's EXIF data, MetaMagic uses the location to enrich the AI prompt — producing city names, landmark names, and region-specific tags that a pure vision model would miss.
Automatic location tagging
Output Control
Your settings.
Your workflow.
Set your preferences once and get consistent output across your entire catalog.
Keyword Count
Define exactly how many keywords you want generated per photo. Fine-tuned for different agency requirements.
Title Length
Control the character length of generated titles so they comply with your stock agency or publication requirements.
Date Format Presets
Choose from six date format presets for captions: AP weekday, AP style, Full weekday, US long, EU numeric, or ISO. Enable or disable date injection per-job.
Overwrite Control
Choose whether to overwrite existing keywords, titles and captions — or preserve them. You can also use existing data as extra context for the AI even when overwriting.
Keyword Grouping
Keep your manually added keywords separate from AI-generated ones. Group AI keywords under a parent label (default:
Keeps your tags organized
~) so your catalog stays clean and browseable.Use Existing Metadata
Pass your existing title or caption as context to the AI — great for adding names, notes, or specific details you've already entered, resulting in richer and more accurate output.
Editorial Mode
Built for news
and microstock editorial.
MetaMagic's editorial mode generates true editorial captions in the standard news format: LOCATION – DATE: factual description.
Add your own author notes to be appended to every caption — perfect for publishing consistency and IPTC compliance.
Caption — Editorial Mode
ROME — March 7, 2025: Visitors gather in front of the ancient Pantheon in the historic center of Rome, Italy. The 2,000-year-old Roman temple, one of the best-preserved buildings from ancient Rome, attracts millions of tourists each year. © Your Name / Agency
Generated by MetaMagic editorial mode
Compatibility
Works with
every format you shoot.
MetaMagic supports all RAW and non-RAW formats that Lightroom Classic supports.
DNG
CR2
CR3
NEF
ARW
RAF
ORF
RW2
PEF
IIQ
JPEG
TIFF
PSD
PNG
Mac & Windows
Works on both platforms with Lightroom Classic. Identical installation on both via the Plugin Manager.
Auto-Updates
MetaMagic checks for updates automatically and installs the latest version when you open it. No manual downloads needed.
Privacy First
Only a compressed JPEG preview (max 1000px) is sent for analysis — your full RAW files never leave your computer. MetaMagic's servers never store your images. OpenAI's API policy explicitly prohibits using API data for model training.
Get Started
Try every feature
free for 20 photos.
No credit card. No subscription. Install, select 20 photos, and see the output in your own catalog.
Register Free Now