Features
Everything you need
to tag smarter.
MetaMagic is purpose-built for photographers who work with large catalogs. Here's what's inside.
Core
AI-powered metadata
written directly into Lightroom.
State-of-the-Art Vision AI
MetaMagic uses state-of-the-art vision AI — not a basic image classifier. It understands context, mood, location, and subject in the same way a human expert would.
State-of-the-art accuracy
Specific Subject Recognition
Goes far beyond generic labels. MetaMagic identifies animal species, plant varieties, rare objects, architectural details, vehicle models, instruments — anything specific your photo contains. A Great Blue Heron, not just "bird". An Ophrys apifera, not just "flower". Keywords that buyers actually search for.
Wildlife · Botany · Architecture · Collectibles
Unlimited Batch Processing
Select any number of photos in the Lightroom Library and generate metadata for all of them in one run. MetaMagic processes the queue automatically, no babysitting required. Recommended batch: up to 100 for best performance.
No hard limit
Keywords + Title + Caption
MetaMagic writes all three IPTC fields in a single pass — relevant keywords, a descriptive title, and a natural-language caption — directly into your Lightroom catalog. No copy & paste.
All 3 IPTC fields at once
GPS & EXIF Context-Aware
When GPS coordinates are present in your file's EXIF data, MetaMagic uses the location to enrich the AI prompt — producing city names, landmark names, and region-specific tags that a pure vision model would miss.
Automatic location tagging
Output Control
Your settings.
Your workflow.
Set your preferences once and get consistent output across your entire catalog. Choose native languages by metadata field, add custom AI instructions, and decide exactly when results should be reviewed before Lightroom is changed.
Keyword Count
Define exactly how many keywords you want generated per photo. Fine-tuned for different agency requirements.
Title Length
Control the character length of generated titles so they comply with your stock agency or publication requirements.
Date Format Presets
Choose from six date format presets for captions: AP weekday, AP style, Full weekday, US long, EU numeric, or ISO. Enable or disable date injection per-job.
Overwrite Control
Choose whether to overwrite existing keywords, titles and captions — or preserve them. You can also use existing data as extra context for the AI even when overwriting.
Keyword Grouping
Keep your manually added keywords separate from AI-generated ones. Group AI keywords under a parent label (default:
Keeps your tags organized
MetaMagic) so your catalog stays clean and browseable.Use Existing Metadata
Pass your existing title or caption as context to the AI — great for adding names, notes, or specific details you've already entered, resulting in richer and more accurate output.
Native Metadata Languages
Choose one language for title and caption and another for keywords. Select a common language or use Custom to enter any language manually — without writing a prompt.
English · German · Italian · French · Spanish · Portuguese · Dutch · Custom
Special AI Instructions
Add an instruction to MetaMagic's built-in AI prompt without replacing its normal rules. Prioritize architectural details, identify species by common and scientific name, or follow terminology required by a client.
Subject focus · style · client terminology
Metadata Review Before Writing
Choose Fast, review only when existing Lightroom metadata would be replaced, or review every result. Compare current and generated title, caption and keywords, edit the new values, then keep, merge or replace before anything is written.
Review itself uses no extra credits
Regenerate One Photo from Review
If one result is not right, add optional guidance such as “focus more on the architecture” and regenerate only that photo. The new result appears directly in Review and remains editable.
1 credit only after a successful regeneration
New in 1.6.1.1 · Lightroom Classic
Structured photo intelligence.
Automatic catalog organization.
MetaMagic now adds a visual classification layer alongside the title, caption and keywords you already generate.
MetaMagic AI Classification
See Labels, Landmarks, Locations, Logos, visible face count / broad expressions, meaningful visible Text, Safety and Dominant Colors in the dedicated MetaMagic AI metadata panel. Labels, landmarks and logos can include confidence scores.
Visual metadata · separate from IPTC keywords
Automatic AI Collections
Enable the feature and MetaMagic automatically creates a Lightroom root Collection named MetaMagic. Choose which classification fields create Collections and optionally use A–Z subgroups for large Labels, Landmarks and Logos lists.
All Classified · Labels · Landmarks · Locations · Logos · Faces · Safety · Text · Colors
Rebuild Without AI Credits
Change Collection settings later and rebuild from the structured data already saved in Lightroom. MetaMagic does not need to send the photo to Gemini again.
Confidence Controls
Set separate thresholds for Labels, Landmarks and Logos, and optionally display confidence scores in MetaMagic AI metadata. Landmark GPS can remain off, fill only empty GPS, or replace existing GPS when the landmark is identified reliably.
New in 1.6.0.0 · Preview
Review the whole shoot.
Fix only what needs attention.
Batch Review audits the current Lightroom selection against stock-agency rules, then lets you correct individual photographs or an entire group without leaving your catalog.
13 Agency Rule Profiles
Check keyword counts, title and description lengths using built-in profiles for Shutterstock, Adobe Stock, Alamy, Pond5, Vecteezy, Dreamstime, Getty/iStock and other major agencies, or create custom limits.
Issue Filters & Bulk Actions
Find photos with no keywords, too few or too many keywords, missing text and other problems. Apply labels, edits and supported CSV fields to checked, filtered or all loaded photos.
Optional Agency CSV
Prepare verified CSV formats for Shutterstock, Adobe Stock, Pond5, Vecteezy, Dreamstime, Freepik and Envato, plus a universal archive format. Filename and duplicate checks run before download.
Preparation only · no direct agency uploadManual or AI Correction
Trim excess keywords locally without AI, or ask MetaMagic AI to choose which keywords to remove. The maximum credit charge is shown before the AI correction starts, and failed corrections are not charged.
Manual tools use no credits
Preview terms: Batch Review is currently included with the Lightroom plugin at no separate access fee. It is planned to become a separately paid feature after Preview; final access, features and pricing will be announced before that change. AI corrections continue to use MetaMagic credits.
See Batch Review details →
Editorial Mode
Built for news
and microstock editorial.
MetaMagic's editorial mode generates true editorial captions in the standard news format: LOCATION – DATE: factual description.
Add your own author notes to be appended to every caption — perfect for publishing consistency and IPTC compliance.
Caption — Editorial Mode
ROME — March 7, 2025: Visitors gather in front of the ancient Pantheon in the historic center of Rome, Italy. The 2,000-year-old Roman temple, one of the best-preserved buildings from ancient Rome, attracts millions of tourists each year. © Your Name / Agency
Generated by MetaMagic editorial mode
Compatibility
Works with
every format you shoot.
MetaMagic supports all RAW and non-RAW formats that Lightroom Classic supports.
DNG
CR2
CR3
NEF
ARW
RAF
ORF
RW2
PEF
IIQ
JPEG
TIFF
PSD
PNG
Mac & Windows
Works on both platforms with Lightroom Classic. Identical installation on both via the Plugin Manager.
Auto-Updates
MetaMagic checks for updates automatically and installs the latest version when you open it. No manual downloads needed.
Privacy First
Only a compressed JPEG preview (max 1000px) is sent for analysis — your full RAW files never leave your computer. MetaMagic's servers never store your images. Our AI provider's API policy explicitly prohibits using API data for model training.
Get Started
Try every feature
free for 20 photos.
No credit card. No subscription. Install, select 20 photos, and see the output in your own catalog.
Register Free Now