Notes from the
metadata frontier.
Tips for AI keywording, workflows for Windows, Lightroom and Capture One, what's new in MetaMagic, and the occasional opinion on the state of the craft.
Introducing MetaMagic Desktop for Windows
MetaMagic is no longer just for Lightroom. The new Windows desktop app tags photos right in your own folders — no upload, no download — and works alongside Capture One, Photo Mechanic, Bridge and ON1. Here's what it does and why we built it.
Read article →AI photo metadata generator for Windows
A standalone Windows app that writes IPTC keywords, titles and captions straight into your files — for any editor. See how it works and what it supports.
Explore →Organize your photo collection with AI
Turn thousands of untagged photos into a searchable library. How AI keywording makes any photo findable in seconds — without moving or renaming a single file.
Explore →More photo generations for the same price
MetaMagic now includes far more photo generations at the same Starter, Standard and Studio price points, plus a new $99 Pro pack. See what improved and why the effective cost per photo has dropped so sharply.
Read article →MetaMagic at the Lightroom Summit 2026 with Jared Platt
MetaMagic is featured in Jared Platt's metadata workflow class at the Lightroom Summit 2026 — alongside an exclusive promo code for attendees. Here's what to expect from the class, why metadata keeps coming back as the missing piece, and how to grab your spot.
Read article →How to use MetaMagic in Lightroom Classic — complete guide
A step-by-step walkthrough — from installation to advanced batch processing. Everything you need to start generating AI keywords for your photo library in under 10 minutes.
Read article →How to improve stock photo keywords (and actually sell more)
Most stock photographers know their keywords aren't great but don't know what to fix. Here's a clear breakdown of what kills sales, what buyers actually search for, and how to write keyword lists that get your photos found.
Read article →What's new in MetaMagic v1.4 — color labels, faster batches and IPTC location
Version 1.4 brings color labels for batch results, geocoding cache for significantly faster processing, IPTC location fields written automatically from GPS, and a cleaner progress experience.
Read article →More articles on IPTC standards, Capture One workflows and stock keywording strategy are on the way. Sign up to get notified.
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